LAPUAN KANKURIT RAISES FUNDS DURING GOOD KARMA FRIDAY
Lapuan Kankurit celebrates with good deeds. Instead of Black Friday sales, the company's stores, outlet, Store & Studio, and online store celebrates Good Karma Friday. On November 23th, Lapuan Kankurit donates 20 percent of all sales to the Hyvä Joulumieli campaign.
The Christmas Spirit fundraising campaign is run by the Mannerheim League for Child Welfare and the Finnish Red Cross together with the Finnish Broadcasting Company Yle. Its purpose is to donate food vouchers to families with children, so they can buy food for Christmas. Lapuan Kankurit emphasises responsibility and sustainable development in everything they do. The company also celebrated Good Karma Friday last year, and aims to make it into a lasting tradition.